AP®︎ Macroeconomics: Topic 1.4 Flashcards

Master key terms and definitions for Topic 1.4 of AP Macroeconomics – Demand to help you prep for quizzes and the AP exam.


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Term

Demand

Definition

The quantities consumers are willing and able to buy at various prices.

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Demand
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The quantities consumers are willing and able to buy at various prices.

MKT-2.A
Quantity Demanded
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The amount consumers are willing and able to buy at a specific price.

MKT-2.A
Law of Demand
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As price rises, quantity demanded falls; as price falls, quantity demanded rises.

MKT-2.AMKT-2.A.1
Demand Curve
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A downward-sloping graph showing quantities demanded at different price levels.

MKT-2.AMKT-2.A.1
Change In Quantity Demanded
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A movement along the same curve caused only by a change in the good's price.

MKT-2.A
Income and Demand
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Higher consumer income usually increases demand, while lower income usually decreases demand.

MKT-2.BMKT-2.B.1
Number of Buyers and Demand
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More consumers increase market demand; fewer consumers decrease market demand.

MKT-2.BMKT-2.B.1
Substitutes and Demand
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If a substitute's price rises, demand increases; if it falls, demand decreases.

MKT-2.BMKT-2.B.1
Complements and Demand
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If a complement's price falls, demand increases; if it rises, demand decreases.

MKT-2.BMKT-2.B.1
Expectations of Future Price and Demand
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Expected higher future prices raise current demand; expected lower future prices reduce current demand.

MKT-2.BMKT-2.B.1
Tastes and Preferences and Demand
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Greater consumer preference increases demand, while weaker preference decreases demand.

MKT-2.BMKT-2.B.1
Determinants of Demand
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Nonprice factors like income, buyers, substitutes, expectations, complements, and tastes shift demand.

MKT-2.BMKT-2.B.1
Change In Demand
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A leftward or rightward shift of the demand curve caused by a nonprice factor.

MKT-2.BMKT-2.B.1