AP®︎ Microeconomics: Unit 2 Flashcards

Master key terms and definitions for Unit 2 of AP Microeconomics – Supply and Demand to help you prep for quizzes and the AP exam.


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Term

Demand

Definition

The relationship between a good's price and the quantity consumers are willing and able to buy.

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Demand
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The relationship between a good's price and the quantity consumers are willing and able to buy.

MKT-3.A
Law Of Demand
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As price rises, quantity demanded falls; as price falls, quantity demanded rises, ceteris paribus.

MKT-3.AMKT-3.A.4
Demand Curve
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A downward-sloping graph showing the relationship between price on the y-axis and quantity demanded on the x-axis.

MKT-3.AMKT-3.A.5
Quantity Demanded Vs. Demand
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Quantity demanded is one amount at one price; demand is the entire relationship shown by the curve.

MKT-3.AMKT-3.A.4
Movement Along The Demand Curve
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A change in quantity demanded caused only by a change in the good's own price.

MKT-3.AMKT-3.A.4
Shift In Demand
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A leftward or rightward change of the entire curve caused by a nonprice determinant.

MKT-3.BMKT-3.B.1
Determinants Of Demand
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Income, number of consumers, substitutes, expectations, complements, and tastes change demand at every price.

MKT-3.BMKT-3.B.1
Substitutes Vs. Complements
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Substitutes are used in place of each other; complements are used together.

MKT-3.BMKT-3.B.1
Substitution Effect
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When a good becomes relatively more expensive, consumers buy less of it and more of alternatives.

MKT-3.AMKT-3.A.5
Income Effect
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A price change changes purchasing power, altering how much consumers buy of the good.

MKT-3.AMKT-3.A.5
Diminishing Marginal Utility
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Each additional unit consumed gives less extra satisfaction than the previous unit.

MKT-3.AMKT-3.A.5
Market Demand
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The total quantity all consumers demand at each price, found by summing individual demands.

MKT-3.AMKT-3.A.6
Demand Schedule
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A table showing the quantity consumers will buy at different prices.

MKT-3.A
Normal Good Vs. Inferior Good
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For normal goods, demand rises as income rises; for inferior goods, demand falls as income rises.

MKT-3.BMKT-3.B.1
Supply
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The quantity producers are willing and able to sell at various prices over a period.

MKT-3.C
Law Of Supply
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As price rises, quantity supplied rises; as price falls, quantity supplied falls.

MKT-3.CMKT-3.C.1
Supply Curve
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An upward-sloping graph showing the relationship between price and quantity supplied.

MKT-3.CMKT-3.C.2
Quantity Supplied
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The amount producers offer for sale at a specific price.

MKT-3.CMKT-3.C.1
Market Supply
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The total amount all producers in a market are willing and able to sell.

MKT-3.CMKT-3.C.2
Market Supply Curve Derivation
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Add individual quantities supplied horizontally at each price to get market supply.

MKT-3.CMKT-3.C.2
Determinants Of Supply
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Resource costs, taxes or subsidies, technology, expectations, and number of sellers.

MKT-3.DMKT-3.D.1
Resource Costs
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Higher input prices decrease supply, while lower input prices increase supply.

MKT-3.DMKT-3.D.1
Taxes And Subsidies
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Taxes decrease supply by raising costs; subsidies increase supply by lowering costs.

MKT-3.DMKT-3.D.1
Technology And Productivity
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Improved production methods increase output per resource unit and shift supply right.

MKT-3.DMKT-3.D.1
Producer Expectations
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Beliefs about future prices or conditions can increase or decrease current supply.

MKT-3.DMKT-3.D.1
Number Of Sellers
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More firms in a market increase supply; fewer firms decrease supply.

MKT-3.DMKT-3.D.1
Change In Quantity Supplied Vs. Change In Supply
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Price changes move along the curve; nonprice determinant changes shift the curve.

MKT-3.DMKT-3.D.1
Supply Schedule
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A table showing quantities producers will sell at different prices.

MKT-3.CMKT-3.C.2
Elastic, Inelastic, and Unit Elastic Demand
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Greater than 1 is elastic, less than 1 is inelastic, and equal to 1 is unit elastic.

MKT-3.EMKT-3.E.3
Perfectly Elastic and Perfectly Inelastic Demand
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Infinite means quantity changes completely at one price; zero means quantity does not change with price.

MKT-3.EMKT-3.E.3
Absolute Value of Elasticity
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Economists usually ignore the negative sign and compare responsiveness using the coefficient's magnitude.

MKT-3.EMKT-3.E.2
Elasticity Versus Slope
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Responsiveness is based on percentage changes, so it varies along a linear curve even when slope is constant.

MKT-3.EMKT-3.E.2
Elasticity Along a Linear Demand Curve
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It is more elastic at high prices and low quantities, and more inelastic at low prices and high quantities.

MKT-3.EMKT-3.E.2
Total Revenue
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The money a firm receives from sales, calculated as price times quantity sold.

MKT-3.EMKT-3.E.5
Determinants of Price Elasticity of Demand
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Responsiveness depends on factors like substitute availability, necessity, budget share, and time to adjust.

MKT-3.EMKT-3.E.4
Price Elasticity of Demand
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The percent change in quantity demanded divided by the percent change in price.

MKT-3.EMKT-3.E.2
Total Revenue Test
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Price and total revenue move opposite for elastic, together for inelastic, and not at all for unit elastic demand.

MKT-3.EMKT-3.E.5
Midpoint Formula
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A method using average price and quantity to calculate percent changes symmetrically.

MKT-3.E
Elastic, Inelastic, and Unit Elastic Supply
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Greater than 1 is elastic, less than 1 is inelastic, and equal to 1 is unit elastic.

MKT-3.EMKT-3.E.7
Perfectly Inelastic and Perfectly Elastic Supply
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Zero means quantity supplied never changes; infinity means suppliers will supply any amount at one price.

MKT-3.EMKT-3.E.7
Determinants of Price Elasticity of Supply
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Responsiveness depends on production flexibility, time, and the availability and prices of alternative inputs.

MKT-3.EMKT-3.E.8
Price Elasticity of Supply
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The percent change in quantity supplied divided by the percent change in price.

MKT-3.EMKT-3.E.6
Other Elasticities
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Measures responsiveness to changes in variables other than the good's own price.

MKT-3.EMKT-3.E.9
Income Elasticity Of Demand
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Percentage change in quantity demanded divided by percentage change in consumer income.

MKT-3.EMKT-3.E.10
Zero Income Elasticity
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A value of zero means income changes do not affect quantity demanded.

MKT-3.EMKT-3.E.10
Cross-Price Elasticity Of Demand
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Percentage change in quantity demanded of one good divided by percentage change in another good's price.

MKT-3.EMKT-3.E.11
Cross-Price Elasticity Relationships
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Positive values mean substitutes, negative values mean complements, and zero means unrelated goods.

MKT-3.EMKT-3.E.11
Willingness to Pay
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The maximum price a consumer is willing and able to pay for a good.

MKT-4.AMKT-4.A.4
Minimum Acceptable Price
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The lowest price a producer is willing and able to accept for a good.

MKT-4.AMKT-4.A.4
Consumer and Producer Surplus on a Graph
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Consumer surplus is above price and below demand; producer surplus is below price and above supply.

MKT-4.AMKT-4.A.4
Calculating Consumer and Producer Surplus
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Use triangle area formula: one-half times base times height for each shaded region.

MKT-4.AMKT-4.A.4
Voluntary Exchange
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A trade in which both buyer and seller expect to be better off.

MKT-4.AMKT-4.A.5
Market Equilibrium and Market-Clearing Price
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The intersection where quantity demanded equals quantity supplied, creating no shortage or surplus.

MKT-4.AMKT-4.A.2
Total Economic Surplus
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The sum of consumer surplus and producer surplus in a market.

MKT-4.AMKT-4.A.4
Consumer Surplus
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The difference between buyers' willingness to pay and the market price they actually pay, individually or in total.

MKT-4.AMKT-4.A.4
Producer Surplus
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The difference between the market price and sellers' minimum acceptable price, individually or in total.

MKT-4.AMKT-4.A.4
Equilibrium Price and Equilibrium Quantity
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The market price and quantity where quantity demanded equals quantity supplied.

MKT-4.AMKT-4.A.2
Total Economic Surplus Maximization
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At the competitive equilibrium quantity, total economic surplus is maximized and resources are allocated efficiently to the buyers who value the good most.

MKT-4.AMKT-4.A.5
Market Disequilibrium
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A market state where quantity demanded does not equal quantity supplied.

MKT-4.BMKT-4.B.1
Market Adjustment Toward Equilibrium
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Prices rise during shortages and fall during surpluses until quantity demanded equals quantity supplied.

MKT-4.BMKT-4.B.1
Disequilibrium vs. Curve Shift
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Price controls create shortages or surpluses; shifted curves create a new equilibrium where quantity demanded equals quantity supplied.

MKT-4.BMKT-4.B.1
Double Shift Analysis
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When supply and demand shift together, one outcome may be certain while the other is indeterminate.

MKT-4.BMKT-4.B.2
Calculating Shortage or Surplus
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Subtract quantity supplied from quantity demanded at a given price to find the market imbalance.

MKT-4.BMKT-4.B.1
Calculating Changes in Consumer and Producer Surplus
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Use the areas of the relevant triangles or rectangles before and after the market change.

MKT-4.BMKT-4.B.2
Elasticity and Changes in Equilibrium
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The size of price, quantity, and surplus changes depends on demand and supply elasticities.

MKT-4.BMKT-4.B.2
Shortage and Surplus
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A shortage means quantity demanded exceeds quantity supplied; a surplus means the opposite.

MKT-4.BMKT-4.B.1
Changes in Equilibrium From Demand and Supply Shifts
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Demand shifts change price and quantity together, while supply shifts change them in opposite directions.

MKT-4.BMKT-4.B.2
Deadweight Loss
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The loss of total surplus when output is moved away from the efficient equilibrium quantity, such as by market disequilibrium or government intervention.

MKT-4.B
Excise Tax / Per-Unit Tax
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A fixed tax on each unit sold, shifting supply left or demand left.

POL-1.APOL-1.A.2
Government Tax Revenue
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Money collected by the government, equal to tax per unit times quantity sold.

POL-1.APOL-1.A.3
Government Cost of a Subsidy
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Government spending on a subsidy, equal to subsidy per unit times quantity exchanged.

POL-1.APOL-1.A.3
Consumer Surplus and Producer Surplus Under Intervention
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Buyer and seller gains shrink or shift when taxes, subsidies, or price controls change price and quantity.

POL-1.A
Price Controls
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Government-set price minimums or maximums that affect markets only when they are binding.

POL-1.APOL-1.A.1
Price Ceiling
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A legal maximum price that, when below equilibrium, creates a shortage.

POL-1.APOL-1.A.1
Price Floor
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A legal minimum price that, when above equilibrium, creates a surplus.

POL-1.APOL-1.A.1
Subsidy
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A government payment per unit that shifts supply or demand outward and increases quantity traded.

POL-1.APOL-1.A.2
Tax Incidence
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The division of a tax or subsidy burden depends on relative supply and demand elasticity.

POL-1.APOL-1.A.6
Quantity Control
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A government limit on output that sets quantity below or above the market equilibrium.

POL-1.APOL-1.A.1
Autarky
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A situation where a country does not trade internationally and relies only on domestic markets.

POL-1.BPOL-1.B.1
World Price
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The price of a good on the international market, which domestic buyers and sellers take as given.

POL-1.BPOL-1.B.1
Imports in a Competitive Market
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The amount bought from foreign producers, equal to domestic quantity demanded minus domestic quantity supplied.

POL-1.BPOL-1.B.1
Tariff Revenue
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Government income from a tariff, equal to the tariff per unit times the number of imports.

POL-1.BPOL-1.B.2
Deadweight Loss From Trade Barriers
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The lost total surplus caused when tariffs or quotas reduce mutually beneficial trades.

POL-1.B
Opening To Trade
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Domestic price moves to world price, changing surpluses and creating imports or exports.

POL-1.BPOL-1.B.1
Tariff
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A tax on imports that raises domestic price, reduces imports, and creates government revenue.

POL-1.BPOL-1.B.2
Quota
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A limit on imports that raises domestic price, reduces consumption, and increases domestic production.

POL-1.BPOL-1.B.3
Exports In A Competitive Market
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The amount sold abroad, equal to domestic quantity supplied minus quantity demanded.

POL-1.BPOL-1.B.1