AP®︎ U.S. Government & Politics: Topic 5.4 Flashcards

Master key terms and definitions for Topic 5.4 of AP U.S. Government & Politics – How and Why Political Parties Change and Adapt to help you prep for quizzes and the AP exam.

0%
6 cards total
6 not started
0 learning
0 almost done
0 mastered
Term

Candidate-Centered Campaign

Definition

A campaign focused on a candidate’s personal characteristics, record, and positions rather than primarily on the party, weakening party control over nominations and messages

1 / 6
Candidate-Centered Campaign
Not Started

A campaign focused on a candidate’s personal characteristics, record, and positions rather than primarily on the party, weakening party control over nominations and messages

LO 5.4.AEK 5.4.A.1
Party Coalition
Not Started

The collection of social, regional, economic, ideological, and interest-based groups that regularly support a political party

LO 5.4.AEK 5.4.A.2
Critical Election
Not Started

An election in which voter support undergoes a lasting realignment between political parties

LO 5.4.AEK 5.4.A.3
Political Realignment
Not Started

A substantial, durable shift in the groups, regions, or interests supporting political parties, creating a new pattern of party competition

LO 5.4.AEK 5.4.A.3
Voter-Data Management
Not Started

Combining voter, contact, donation, survey, and demographic information to estimate support and turnout and target persuasion or mobilization efforts

LO 5.4.AEK 5.4.A.4
Microtargeting
Not Started

Using voter data to divide the electorate into narrow segments and deliver messages or requests tailored to predicted interests and behavior

LO 5.4.AEK 5.4.A.4