Topic 6.2 Notes – Externalities
1. What Externalities Are
An externality is a third-party side effect of production or consumption that is not reflected in the market price.
When you buy or sell something, you consider your own costs and benefits. If your decision also affects others who aren’t part of the transaction, that’s an externality.
Externalities usually arise because:
- Property rights aren’t well-defined (no one “owns” clean air).
- Transaction costs are high (too hard for everyone affected to negotiate).
Private vs Social Margins
You already know firms and consumers think at the margin. Now we separate private and social margins.
- MPC (Marginal Private Cost) = cost to producers (the supply curve)
- MSC (Marginal Social Cost) = MPC + external cost
- MPB (Marginal Private Benefit) = benefit to consumers (the demand curve)
- MSB (Marginal Social Benefit) = MPB + external benefit
In a free market:
That gives the market equilibrium.
But the socially optimal quantity occurs where:
That’s the output that maximizes total economic surplus.
Here’s the key idea you’ll use all year: rational agents respond to private costs and benefits, not external ones. That’s why markets can fail.
2. Negative Externalities and Overproduction
A negative externality creates external costs.
Classic examples:
- Factory pollution contaminating air or water
- Cigarettes and secondhand smoke
- Carbon emissions contributing to climate change
Arthur Pigou first formalized the solution in The Economics of Welfare (1920). That’s where the idea of Pigouvian taxes comes from.
Graphing a Negative Externality
Look at the graph below as the standard model of a negative production externality.

Negative externality of production
On the graph:
- Demand is labeled MPB = MSB (assuming no external consumption benefit)
- Supply is labeled MPC
- The MSC curve lies above MPC (the vertical gap is the marginal external cost)
Free market outcome:
- Where MPB = MPC (labeled on the graph)
- Quantity is too high
- This is overproduction
Socially optimal outcome:
- Where MSB = MSC (labeled )
- Lower quantity
- Deadweight loss is the shaded triangle between MSC and demand over the extra units from to .
Important exam move:
The tax size equals the vertical distance between MSC and MPC at the socially optimal quantity.
The tax shifts MPC upward until it equals MSC. Examples include carbon taxes and cigarette taxes.
3. Positive Externalities and Underproduction
A positive externality creates external benefits.
Common examples:
- Vaccinations (herd immunity)
- Education (higher productivity, lower crime)
- Research and development (new knowledge spills over)
Graphing a Positive Externality
Use the standard supply and demand graph to show why the market produces too little when external benefits exist.

Positive externality and underproduction
On the graph:
- Demand = MPB
- MSB lies above MPB (vertical gap = marginal external benefit)
- Supply = MPC (in this case MPC = MSC because there is no production externality)
The market equilibrium occurs where MPB intersects supply, which is at a lower quantity than the socially optimal level.
Free market outcome:
- Where MPB = MPC
- Quantity is too low
- This is underproduction
Social optimum:
- Where MSB = MSC
- Higher quantity
The shaded triangle between the market quantity and the socially optimal quantity represents deadweight loss.
A per-unit subsidy equal to the marginal external benefit fixes this. It shifts supply down (or demand up) and increases output. Examples include public education funding and vaccine subsidies.
4. Other Policy Tools
Taxes and subsidies are common, but not the only tools.
- Environmental regulation (emissions limits, pollution caps)
- Public provision (government provides the good directly, like public schools)
- Property rights and the Coase Theorem
If property rights are clearly assigned and transaction costs are low, private bargaining can solve the problem without government intervention.
Remember the 2017 AP FRQ with a monopoly and a negative externality. Same logic applies. You still find:
- Profit-maximizing output where MR = MPC
- Social optimum where MSC = MSB
Externalities can exist in monopoly, oligopoly, or perfect competition.
5. Free Riders and Non-Excludability
When a good is non-excludable, people cannot be prevented from using it.
That creates an incentive to free ride, meaning enjoy the benefit without paying.
Examples:
- Clean air
- National defense
This connects to positive externalities. If people can benefit without paying, private markets will underprovide the good.
Key Takeaways
Externality
A side effect of production or consumption that affects third parties outside the market.
Positive And Negative Externalities
Positive creates external benefits; negative creates external costs for people not directly involved.
Marginal Private Cost And Marginal Social Cost
MPC is the producer's extra cost; MSC includes MPC plus any external cost.
Marginal Private Benefit And Marginal Social Benefit
MPB is the consumer's extra benefit; MSB includes MPB plus any external benefit.
Socially Optimal Quantity
The output where marginal social benefit equals marginal social cost, maximizing total surplus.
Negative Externality Graph
MSC lies above MPC, so market output exceeds the efficient quantity and creates deadweight loss.
Positive Externality Graph
MSB lies above MPB, so market output falls below the efficient quantity and creates deadweight loss.
Overproduction And Underproduction From Externalities
Negative externalities cause overproduction; positive externalities cause underproduction relative to the social optimum.
Deadweight Loss From Externalities
The lost total surplus caused when market quantity differs from the socially efficient quantity.
Private Incentives Vs Social Costs And Benefits
Decision-makers respond to their own costs and benefits, not spillover effects on others.
Free Rider Problem
People have an incentive to benefit without paying when a good is non-excludable.
Environmental Regulation
Government rules that directly limit harmful activity or require specific pollution-control actions.
Public Provision
Government supplies a good or service directly instead of relying only on private markets.
Corrective Tax / Pigouvian Tax
A per-unit tax equal to marginal external cost reduces output toward the socially optimal quantity.
Corrective Subsidy / Pigouvian Subsidy
A per-unit subsidy equal to marginal external benefit increases output toward the socially optimal quantity.
Property Rights And Transaction Costs
Clear property rights and low transaction costs let parties bargain to internalize externalities.
Notes
Externality
A side effect of production or consumption that affects third parties outside the market.
Positive And Negative Externalities
Positive creates external benefits; negative creates external costs for people not directly involved.
Marginal Private Cost And Marginal Social Cost
MPC is the producer's extra cost; MSC includes MPC plus any external cost.
Marginal Private Benefit And Marginal Social Benefit
MPB is the consumer's extra benefit; MSB includes MPB plus any external benefit.
Socially Optimal Quantity
The output where marginal social benefit equals marginal social cost, maximizing total surplus.
Negative Externality Graph
MSC lies above MPC, so market output exceeds the efficient quantity and creates deadweight loss.
Positive Externality Graph
MSB lies above MPB, so market output falls below the efficient quantity and creates deadweight loss.
Overproduction And Underproduction From Externalities
Negative externalities cause overproduction; positive externalities cause underproduction relative to the social optimum.
Deadweight Loss From Externalities
The lost total surplus caused when market quantity differs from the socially efficient quantity.
Private Incentives Vs Social Costs And Benefits
Decision-makers respond to their own costs and benefits, not spillover effects on others.
Free Rider Problem
People have an incentive to benefit without paying when a good is non-excludable.
Environmental Regulation
Government rules that directly limit harmful activity or require specific pollution-control actions.
Public Provision
Government supplies a good or service directly instead of relying only on private markets.
Corrective Tax / Pigouvian Tax
A per-unit tax equal to marginal external cost reduces output toward the socially optimal quantity.
Corrective Subsidy / Pigouvian Subsidy
A per-unit subsidy equal to marginal external benefit increases output toward the socially optimal quantity.
Property Rights And Transaction Costs
Clear property rights and low transaction costs let parties bargain to internalize externalities.