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AP®︎ Business with Personal Finance Study Guides

Prepare for your quiz, test, or the AP exam with comprehensive study guides that cover everything you need to know. Select a unit or topic to begin.

Unit 1: Businesses, Competition, and New Ideas

All Topics
Complete Unit Review

Topic 1.1
What Is a Business?

Topic 1.2
Markets and Competitive Advantage

Topic 1.3
PESTEL Factors and the Business Environment

Topic 1.4
How Do Business Ideas Originate?

Topic 1.5
Vision

Topic 1.6
Business Ethics

Topic 1.7
Organization, Roles, and Responsibilities

Topic 1.8
Supply Chains

Unit 2: Marketing

All Topics
Complete Unit Review

Topic 2.1
Marketing to Customers

Topic 2.2
Consumer Behavior

Topic 2.3
Market Research

Topic 2.4
Product

Topic 2.5
Price

Topic 2.6
Place and Channels

Topic 2.7
Promotion and Marketing Communications

Unit 3: Personal Saving and Borrowing; Business Finance and Accounting

All Topics
Complete Unit Review

Topic 3.1
Saving for Future Purchases

Topic 3.2
Borrowing, Credit, and Debt

Topic 3.3
Accounting and Financial Management

Topic 3.4
Business Expenses

Topic 3.5
Financial Capital

Topic 3.6
The Income Statement

Topic 3.7
The Balance Sheet and Net Worth

Topic 3.8
The Cash Flow Statement

Topic 3.9
Ethics and Financial Reporting

Unit 4: Management and Strategy

All Topics
Complete Unit Review

Topic 4.1
Management and Leadership

Topic 4.2
Evaluating Performance Using KPIs

Topic 4.3
Strategy and Decision Making

Topic 4.4
Strategic Frameworks: Porter’s Five Forces and SWOT Analysis

Unit 5: Personal Goals, Budgeting, and Investing

All Topics
Complete Unit Review

Topic 5.1
Taxes, Net Income, and Budgeting

Topic 5.2
Managing Personal Risk

Topic 5.3
Saving and Investing for Education, Housing, and Retirement Goals

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