AP®︎ Business with Personal Finance Unit 2: Notes & Study Guide
Prepare for your quiz, test, or the AP exam with a comprehensive review on Unit 2 of AP Business with Personal Finance – Marketing.
Unit 2: Marketing
How businesses use market research and consumer behavior to pick target customers and set product, price, place, and promotion decisions that drive sales.
Begin with Topic 2.1: Marketing to CustomersTo review Unit 2, go through each of the 7 topics below.
Everything you actually need to know for your Unit 2 test, pulled directly from the AP® Business with Personal Finance curriculum.
Marketing to Customers
Marketing to Customers
- What Marketing to Customers Is
- Customer Data and How Businesses Collect It
- Market Segmentation, Target Customers, and Customer Profiles
Consumer Behavior
Consumer Behavior
- What Consumer Buying Decisions Are
- Types of Consumer Decision Making
- What Shapes Consumer Choices
Market Research
Market Research
- What Market Research Is and Why Businesses Use It
- The Main Building Blocks of Research
- Secondary and Primary Research Methods
Product
Product
- What a Product Is
- The Six Stages of Product Development
- Branding and Brand Identity
Place and Channels
Place and Channels
- What Place Is
- Types of Marketing Channels
- Direct and Indirect Tradeoffs
Promotion and Marketing Communications
Promotion and Marketing Communications
- What a Marketing Campaign Is
- The Five Promotional Tools
- Choosing the Right Tool for the Situation
Notes
1 credit used · 5/5 remaining